Today the brand attracts top competitors from their respective fields.Įqually, Nike's appeal has carried on over from the competitive stage, with many of its performance-based designs breaking into the world of streetwear. Originally producing running shoes for track and field athletes, it has expanded its selections to cater to athletes in tennis, basketball, football, and golf, using a mixture of sports science, engineering, and design to create its products.

The sportswear brand was founded by Bill Bowerman and Phil Knight in 1964. From sports to street style, Nike is more relevant than ever, using technology to both innovate and build a more sustainable future. Since their early days in Oregon in the 1960s, the brand’s matchless swoosh has gone on to become synonymous with performance and prominence. Nike has and continues to shape the cultural landscape while consistently developing cutting-edge products for some of the world's greatest athletes. Could you imagine a world without the Jordan 1s, Dunk SBs, Blazer, Air Force 1s, Cortez, or Huarache? What about the revolutionary Nike Air cushioning? Very few brands have given us such a wide range of iconic silhouettes and shoe technologies.

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